How to find low-competition keywords using free tools

Finding low-competition keywords is essential for any SEO strategy. These keywords can help you rank higher in search engine results, attract more traffic, and ultimately grow your online presence. Fortunately, there are several free tools available that can assist you in this process. In this article, we will explore how to effectively find low-competition keywords using these tools, making your content creation more efficient and impactful.

Understanding Low-Competition Keywords

Before diving into the tools, it’s crucial to understand what low-competition keywords are. These keywords typically have less competition from other websites, making it easier for you to rank for them. They often have:

• Lower search volume
• Less content saturation
• Specific long-tail variations

Targeting these keywords can lead to higher visibility and better conversion rates, especially for new or smaller websites.

Free Tools to Find Low-Competition Keywords

There are several free tools available that can help you identify low-competition keywords. Here are some of the most effective ones:

Google Keyword Planner

Google Keyword Planner is a staple for keyword research. Although primarily designed for advertisers, it can be a valuable tool for SEO as well. Here’s how to use it:

• Create a Google Ads account (you don’t need to run ads).
• Navigate to the Keyword Planner tool.
• Enter your seed keywords and explore the suggestions.
• Look for keywords with lower competition ratings.

Ubersuggest

Ubersuggest is a user-friendly tool that provides keyword suggestions along with competition data. To use Ubersuggest:

• Visit the Ubersuggest website.
• Enter your main keyword to get a list of related keywords.
• Check the SEO difficulty score to identify low-competition options.

AnswerThePublic

This tool generates questions and phrases related to your keywords. It’s great for discovering what users are asking. Here’s how to utilize it:

• Go to AnswerThePublic.
• Type in your keyword and analyze the visual results.
• Focus on long-tail keywords that have lower competition.

Analyzing Competition

Once you have a list of potential keywords, it’s important to analyze the competition. Here are some methods to assess the competitive landscape:

• Search your keywords in Google and examine the first page results.
• Look at the domain authority of the top-ranking pages using tools like Moz or Ahrefs.
• Check the content quality and length of the articles currently ranking for those keywords.

Creating Content Around Low-Competition Keywords

After identifying low-competition keywords, the next step is to create high-quality content around them. Here are some tips:

• Ensure your content is informative and answers users’ queries.
• Incorporate the keywords naturally throughout your content.
• Use engaging headlines and subheadings to improve readability.

By focusing on these aspects, you can enhance your chances of ranking well for your chosen keywords.

Additional Resources

For those looking to further enhance their skills in leveraging AI and digital tools, consider checking out these articles:

• AI tools every freelancer should use in 2025
• How to start a “micro SaaS” business using AI tools

Frequently Asked Questions